THEANO - Beholder

Visual Campaign • 2025

A seven-part visual campaign created for Theano and her new single Beholder which explores what it means to refine, shed, and transform, a visual reflection of becoming our truest selves.

Rather than a full music video, we produced and edited seven short-format reels, now brought together here as one cohesive piece.

Music by: Theano Sakalidou
Directed by: Nefeli Dimakea
Director of Photography: Cristiano Fiore

© 2025 Arthur Melngalvis. All rights reserved.

London, UK
Riga, LV